Prime Magic is a range of primers that help create a smooth and perfect base before applying makeup.
Each Prime Magic primer has a different use depending on different skin types and specific needs.
The clear formula is a primer for normal skin which evens out imperfections and creates a long-lasting base.
THE COLLECTION - The Prime Magic collection features a variety of colored formulas - perfect for targeting problem areas such as dryness, redness and dulled skin
COLOR - The Prime Magic Clear Formula provides a solid and long-lasting base for a professional makeup look
FLAWLESS FINISH - A silicone primer that applies like silk to the skin and secures makeup all day
MUST HAVE - Prime Magic is a great face product for those who want a long-lasting and effective makeup base
CRUELTY FREE - Prime Magic is vegan-friendly and free from animal testing! W7's mission is to give everybody access to high quality cosmetics at an affordable price.
W7 Camera Ready Face Primer
The primer is silicone based and has thick gel like consistency. Its transparent in color and is very smooth upon application due to the silicone. However it takes time to adjust and stay on the skin.
Upon blending it, the primer keeps on moving around and takes a good 15-20 seconds to adjust on the skin. I recommend waiting for a few seconds after application.
Who We Are?
W7 is a brand built on providing everyone with a range of high-quality cosmetics at affordable prices!
We pride ourselves on celebrating diverse and creative individuals with a passion for makeup as well as providing a platform for those who want to experiment and express themselves in ways they may not have been able to before.
Our extensive range of products consist of must-have makeup essentials that have been created with current trends and consumer feedback in mind, each strictly following the brand's cruelty-free policy!